Your dashboard says 3.5x ROAS — and finance still asks whether ads are actually making money.
That gap usually means one of two things: nobody calculated break-even ROAS from gross margin, or daily budget was set without a learning-phase floor. Spreadsheets fix it eventually. By then, spend is already committed.
AdsGo now gives you two free calculators — no login required — for Meta, Google, and TikTok: one for ROAS and break-even math, one for daily budget and learning minimums. In this update, you'll run both checks in under two minutes before your next budget change.
Before vs After
| Before | After |
|---|---|
| ROAS in one tab, margin in another | Break-even ROAS from margin in one view |
| Budget guess from last month | Daily budget from revenue or conversion goals |
| Meta / Google / TikTok benchmarks in notes | Platform tabs with industry reference rates |
| Learning phase = "spend more and hope" | Meta 50×CPA, Google 30×CPA, TikTok 50×CPA shown |
| Share results in Slack manually | Copy results in one click |
Three Capabilities You Get
See if you are profitable — not just "above average" Enter ad spend, revenue, and gross margin. The ROAS Calculator returns headline ROAS, break-even ROAS, target ROAS for your profit goal, and a gap vs break-even. Industry benchmark bars show where you sit on Meta, Google, or TikTok for your vertical.
Set daily budget from a revenue goal Open the Budget Calculator. Enter a daily revenue target, AOV, and target ROAS — or switch to impressions, clicks, or conversions. Get recommended daily spend, monthly cap (×30), and Google's ×30.4 monthly view when Google is selected.
Check learning-phase minimums before you launch The budget tool flags whether your monthly spend covers platform learning floors: roughly 50 conversion events × CPA on Meta and TikTok, 30 × CPA on Google (Source: Meta learning phase help, 2025). Launch below that and "Learning Limited" becomes a budget problem, not a bidding problem.
Q4 Scale Use Case
A DTC team plans to raise Meta spend from $200/day to $400/day. Margin is 38% — break-even ROAS is 2.6x. Last week's blended ROAS was 3.1x, so the dashboard looked healthy.
In the ROAS Calculator they confirm the 0.5x cushion above break-even. In the Budget Calculator they model $400/day against a 3.5 target ROAS and see the implied conversion volume. The learning check passes on Meta at current CPA — so the scale decision starts from math, not optimism.
Run the numbers before your next budget change. ROAS Calculator · Budget Calculator · All free tools
When you are ready to move from calculators to execution, AdsGo AI Optimization applies the same discipline across live Meta and Google campaigns — budget shifts, creative refresh signals, and cross-channel ROAS in one workspace.
