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E-commerce

An Outdoor Sportswear Brand

An Outdoor Sportswear Brand

Background

A new brand in Colorado, focusing on outdoor sportswear, with a team of 4 people

Challenges

Audience positioning deviation:

The founder mistakenly targeted the advertisement to "fitness enthusiasts", attracting a large number of gym users, but the product focuses on mountaineering scenes, with a conversion rate of only 0.3%.

Rigid budget allocation:

Fixed allocation according to "Meta 70%, Google 30%", unable to respond to real-time effect fluctuations.

Material homogeneity:

Repeated use of "model posing pictures", CTR dropped from 1.5% to 0.4%.

AdsGo.ai solution

Audience intelligent positioning:

AI analyzes product selling points, competitors + market, and locks in precise labels such as "hiking enthusiasts" and "national park frequenters".

Dynamic budget adjustment:

When Google Ads CPA is lower than $20, 40% of the Meta budget will be automatically transferred to Google Shopping Ads.

Quick material testing:

Upload 10 sets of outdoor scene pictures, AI quickly builds multiple creative test ad variants, and selects CTR 3.8% materials within 48 hours.

Results (after 3 months of use)

Conversion rate increased to 1.2%:

customer unit price increased from 89 to 149.

Reuse of popular materials:

Video click-through rate 4.5%, repurchase rate increased 50%.

Budget efficiency doubled:

the system automatically shuts down inefficient ad groups, saving $12,000 in invalid expenditures.

67%
Increase in profit
50%
Increase in retention rate
30%
Increase in CTR

Customer testimonials

"AdsGo.ai is like a 'GPS navigation' for our ads! We used to be flying around in the fog, but now the system is targeting real outdoor enthusiasts - even Yellowstone Park rangers have become our customers!"

Jake Thompson, CEO

Jake Thompson, CEO

More Customer Cases

AdsGo.ai by eclicktech

AdsGo.ai is an AI ad generator designed for small and medium-sized business (SMB) enterprises who have business growth demand. It helps you to get your first advertising platform campaign off the ground quickly with a very low perceived cost, and with continuous intelligent optimization to improve ad performance and return on investment (ROI).

Our AI marketing tools automatically generates ads, intelligently allocates budgets, monitors ad performance in real-time, and automatically optimizes based on data feeds, allowing you to focus on product and business growth without having to become proficient in the complexities of operating an ad platform.

support@adsgo.ai